Rugby World Cup 2011 - Auckland City Opening Celebration
The Rugby World Cup 2011 was the largest sporting event ever hosted in New Zealand and was a high-profile event globally.
GFS’ consultancy and executive production services assisted in securing approximately 75 million viewers from across the globe for the Auckland City Opening Celebration of the Rugby World Cup 2011.
The live televising of the Auckland City Opening Celebration event, in tandem with the 2011 Rugby World Cup broadcast, resulted in a 168% lift in channel ratings for that month’s time slot in New Zealand.
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GFS Project Services
- A Feasibility Study on the costs and benefits of the Auckland City Opening Celebration, including the feasibility of specific locations for the purposes of broadcasting live celebrations.
- Executive Production services, including facilitating, coordinating and guaranteeing the live feed of various celebratory scenes around the city on behalf of Auckland Tourism Events and Economic Development (ATEED), with Julian Grimmond, M.D, acting as Executive Producer.
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